DKNY

WEB & DIGITAL DESIGN

PRINT DESIGN

ART DIRECTION

In 2015, DKNY went through a full rebrand. Leading up to the launch of the new collection, DKNY needed a clean slate between the old and the new; a way to remind the world of the brand’s glory days. We unearthed a classic Peter Lindbergh campaign image to symbolize the brand’s timelessness, and new reincarnation into something better than ever.

Immediately following the Spring 2016 show, all DKNY touchpoints needed to be redesigned to align with the new collection and brand identity. All user experiences needed to be elevated to meet its contemporary fashion peers, highlight the brand story, and validate the higher price point.