local infusion
brand strategy
brand identity
print & digital design
In an impersonal industry where getting infusion treatments can seem like a complicated transaction, patients often feel confused and anxious; and even forego their life-changing medications altogether. Enter—Local Infusion.
Local Infusion lifts the burden of navigating the overwhelming and often stressful logistics of getting infusion treatments by opening centers locally, empowering compassionate staff that patients know and trust with digital tools that support and ease the patient experience every step of the way.
The Local infusion logo centers around a custom brand mark, and is grounded in a one-of-a-kind stylistic serif font. The soft curves and ligatures communicate the warm connection between staff and patients, while the precise, clean lines speak to the best-in-class experience patients can expect.
monogram “LI”
The larger shape and the circle pair together to form an abstract “L” and an “i” monogram.
IV bag
The larger piece emulates the shape of the IV bag with the waved line representing the fluid inside. In the framed version, the outer shape mimics the IV bag itself.
patients at the center
The circle nestled inside the cradle of the larger piece represents Local Infusion’s primary practice of placing the patient at the center of their care.
a friendly wave
Abstractly, a figure waves their hand, emphasizing the welcoming care and compassion patients can expect from their nurses.
The primary color palette leans on friendly, familiar clinical hues with mint and lavender—adding dark emerald for depth. The more unexpected secondary colors provide grounded, visual interest.
Consistent and clear iconography build trust with members and helps them quickly find what they need.
Key icons were simplified even further to build brand patterns that can be used anywhere from digital posts to in-center wallpaper.
